Customer case

Interactive sales presentation

Interactive sales presentation for Scania

Presentation design

Animation, navigation and moving images in PowerPoint

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Commission:

Advertising agency TBWA created a grand design for an advanced sales presentation to be used on a tablet. The presentation would function as a website, with the possibility to customize the presentation instantly during the sales meeting by navigating directly on the screen.

Challenge:

Scania's offering is both large and technical, which means that the presentation needed to accommodate a lot of content and work intuitively for the user. In addition, the advertising agency TBWA had sketched out films in several places in the presentation, which needed to work integrated with other material and also serve as a background for other content.

Solution:

Together with TBWA, we worked out an advanced navigation system, which allows the user to jump between chapters, partly jump between content in each chapter, and partly return to parts without having to go out presentation mode. The navigation could also be controlled from an overview map if the need existed, which made it possible to get a vertebral role over the extensive content in all situations.

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